By PIXIT
16.03.2020
The Internet is a real goldmine for businesses if you know how to use it properly. There are many social media networks that are used by certain people. The secret of success for many companies is to find the social media network that their target group uses the most.
LinkedIn is a professional social media network, which has made it its business to make business contacts. That's why LinkedIn is one of the best ways for your company to acquire new customers, because LinkedIn was developed for this very purpose. In this article we show you how to use the LinkedIn Sales Navigator and LinkedIn Ads to find new customers for your business.
What is LinkedIn Sales Navigator?
The LinkedIn Sales Navigator is a software that LinkedIn has developed to support sales managers in their job. Through the LinkedIn Sales Navigator you have access to many very useful tools that can help you to do more effective customer acquisition.
The LinkedIn Sales Navigator is an essential tool for you if you want to take full advantage of LinkedIn's capabilities to find new customers for your business. We'll show you how to use the Sales Navigator correctly.
How does the LinkedIn Sales Navigator work?
The LinkedIn Sales Navigator offers you an extremely wide range of functions, so we can only explain the most important ones.
Advanced search function
The first feature that can already be gold value is the advanced search function of the LinkedIn Sales Navigator. LinkedIn collects a lot of information about its customers, but it is almost impossible to search LinkedIn contacts manually using these criteria. Although you will find a normal search function on LinkedIn, it is not suitable for targeted customer acquisition.
However, the advanced search function of the Sales Navigator allows you to set up to 20 different filters that allow you to display exactly the contacts that match your target group. Filters like, region, industry, company and position in the company can save you a lot of time when you are looking for a specific group of people.
When you find contacts that interest you, you can easily save them as leads and access them later in your LinkedIn Dashboard. That way, you can quickly find and sort contacts.
Your saved leads will also be used to recommend other leads that match your saved leads. For example, if you have a lot of contacts from one region, you'll be recommended other contacts from that region that you might be interested in.
Leads updates
Once you've found and saved leads using LinkedIn's advanced search feature, updates to your saved leads will be automatically sent to you. For example, you will know when a user changes their status or job. That way, you can react quickly to those changes and find the right moment to turn the lead into a customer.
When the time is right, you can use LinkedIn InMails to instantly contact your leads without being connected to them through LinkedIn. This is very interesting because it allows you to reach potential customers much faster than your competitors who don't use the Sales Navigator.
Linking to CRM systems
If your company uses CRM systems, you can easily link the LinkedIn Sales Navigator to your CRM system to find all relevant information in one place. This way you can optimize your sales.
The LinkedIn Sales Navigator features we have shown you are far from being all they are. But in this article, we would like to show you another way how you can use LinkedIn for customer acquisition. This way is LinkedIn Ads.
What are LinkedIn Ads?
Social media advertising is becoming an increasingly large part of the online market and is almost universally present in all social media. While many people are tired of extreme advertising on platforms like Instagram or Facebook, LinkedIn Ads is a little-used form of social media advertising. We show you what makes LinkedIn Ads special.
LinkedIn Ads advantages
LinkedIn collects a lot of information about its users, similar to Facebook and Instagram. But on LinkedIn, for example, we don't collect information like hobbies, but information relevant to a person's professional life.
In this way, LinkedIn Ads gives you a much better opportunity to create your target group based on job-related criteria instead of hobbies and interests. In this way, many potential customers can be better addressed.
The different LinkedIn Ads formats that you can use allow you to be creative and better reach your customers. With LinkedIn Ads you have the opportunity to define a very profitable target group and reach them with advertising.
LinkedIn Ads Retargeting
A good option to reach leads outside of LinkedIn on LinkedIn is via LinkedIn Retargeting. LinkedIn Retargeting allows you to find visitors to your website on LinkedIn using the LinkedIn Insight tag, which you can install on your website.
If you have LinkedIn Retargeting enabled, you can then easily reach people who have visited your website with advertising on LinkedIn. This is a great way to introduce your business to potential customers and build their trust over time. It's a great way to get leads that you would otherwise have lost after they left your site.
Summary
LinkedIn has the potential to make a company very successful if you know how LinkedIn works. That's why we put this article together for you. However, there are many more LinkedIn features that can help you generate leads and turn them into customers.
It may also be a good idea for you to get professional help to use LinkedIn more effectively. Even though we've given you an overview, it will still take you a long time to get familiar with all the features on LinkedIn. Therefore, it is a good idea to hire an agency that has the know-how and experience with LinkedIn, so you can save yourself time.