New Defined Archetype
The agency for performance marketing.
The challenge
NDA stands for New Defined Archetype and means something like "Newly defined imprint". This is exactly the new imprint that Andreas Kraus, the managing director of the online marketing agency, would like to leave behind with his team in the areas of performance marketing, in particular Google Ads and Programmatic Ads. NDA GmbH is also our exclusive partner when it comes to precisely these core areas and we have been working successfully on many joint digital and marketing projects for years. 2020 was the year of further development, in which we accompanied the agency with a rebranding of the brand and the entire digital brand presence in order to further increase the brand value and win better clients.
Year
Since 2018
Client
NDA
Services
Digital Branding, Content Production, Webdesign, E-Commerce
Innovative
The solution
Due to our long cooperation, a detailed insight into the agency, the requirements and the corporate vision was already given, which is why a short, intensive briefing was sufficient to start the project. The rebranding is characterized by a colorful set of colors paired with abstract forms, the so-called archetypes, plus modern, very linear typography, a lot of white space and a dynamic motion design concept. This enabled us to prominently place the exclusively self-produced content in the foreground. The overall impression conveys a modern, minimalist, yet slightly playful design with short, concise animations.
Creative
The result
In the end, a premium-class digital brand website with a unique look and outstanding performance was created. Thanks to our agency's internal PIXIT framework, we were able to integrate a large number of high-quality design elements, functions and animations in order to bring the digital brand presence both visually and technically to the next level. The website is constantly being developed and expanded with new content in order to offer visitors even more relevant content. We would say that's an unbeatable constellation when design and performance are combined. NDA, designed by PIXIT.
