And so we started the project, received a clear briefing and then went straight to a kick-off meeting, where we put together our creative inputs. Since the seo-nerd is very impressed with our design style, we built on this with the help of our in-house PIXIT framework and developed an individual motion design concept with some cool scroll-based animations and concise micro interactions. The SEO guidelines and the specifications regarding the page structure from the nerd were meticulously adhered to from the start, so that we are also in the fast lane for Google. Last but not least, we integrated an intelligent search function so that website visitors can quickly find relevant information for their desired terms. Thus we combined the most modern design and proven usability concepts with the latest Google guidelines - for the optimal, digital brand presence.